Promotion Tactics

Discussion in 'Production' started by Alexi, May 10, 2010.

  1. Alexi

    Alexi Drench Audio

    May 21, 2007
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    Just wondering a few things from the more experienced in the area.

    I know every case is different but would like your thoughts on the following:

    Do you start sending out a track that you feel is good straight away once finished or stay quiet for a few months before you have 4-5 songs that you can do at the same time?

    Full length previews or 96kbps clips?

    Give your tunes to a small select amount of people or anyone who could possibly get you recognition, youtube, radio and so on

    What signs tell you a tune is good enough to send out to labels?

    Aim for the highest in terms of labels etc or something you think is more achievable?

    These don't nessecerily apply to me at the moment, but am hoping I'll have to give them some thought in the future.
  2. luciduk

    luciduk Active Member

    Oct 25, 2009
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    ask some small digital labels to start with, ask people on forums. They will tell you whether its good enough or not.
  3. richie_stix

    richie_stix gomby plz

    Aug 14, 2008
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    i feel i'm at the stage to let a few go to lables... so would like more info on this too!
  4. groelle

    groelle Well-Known Member

    Feb 6, 2007
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    northern germany
  5. Freek

    Freek Lets get freeeeeeky

    Nov 9, 2008
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    Kent, UK
    My way of doing things is...
    I wait until ive got 3 or 4 tunes that are finished ready to be mastered. I play em out or get a few close friends to play em out and see how they sound on a big system.

    If all sounds good and getting a good crowd reaction, i start to send over to every label i can think of for that particular sub genre..

    there's no point sending 2 liquid and 2 jumpup to a liquid label cos there's a chance they might listen to the jumpup ones first and not even bother listening to the rest.

    Hit up every label for that sub genre big name and small name, if they like it then they'll be in touch. most of the smaller digital labels are more likely to give feedback and pointers on where to go. Make sure you remember to include all of ur contact details in the file name of each mp3.

    Also try sending it to as many of the bigger name djs you can think of on facebook, myspace, aim, soundcloud. this way if they like it they'll play it (and hopefully let you know if they do) this means that when a label listens to the demo you've sent them they may have already heard it being played in a club and already like it.

    Dont over do it by handing out copies willynilly cos u dont want every tom dick and harry to have a 320kbs copy of ur tunes even before they've been released. whos gonna buy em then????

    It will take a long time for this to have any effect as ive been following this for a good 2 years now and have only just gained interest from a couple of labels.

    But it does work.

    Hope that helps peeps!!!
  6. kama


    Mar 24, 2002
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    Halfway between the gutter and stars
    I'd like to have the patience to send out that much tracks at a time but unfortunately I lack it. I usually finish a track, wait a few weeks, tweak it some more and then start sending it out. This I'm trying to improve on. For me anyway it would take a long time to get together 4-5 tracks that wold suit a single label's style, since the tunes I make are usually very different - cheesy liquid, dark breakworks, dubby style etc...

    This has been discussed a lot and I can only tell you what I do... I send full 320s. I don't think there's a point in sending low quality, they sound so shit that it clouds the mixdown effectively. Same with clips, there is no rule IMO that dnb tracks have a, intro, drop, rinseout, breakdown and a copy of the first rinseout. There can be progression throughout the track on different levels, and sending a clip is just telling the label "this is my track, there is nothing else you need to hear but this, its the most important part". It's kind of patronizing.

    First try the select few, the best labels and best DJ's you think are the top of the pops and who you think deserve to hear your music first and foremost. If that is not working after a couple of weeks, you can try to send to more DJ's, labels and promoters. Start from the top. They might not get back at you but at least you tried. There aren't that many labels that you should worry about 'losing on sales' if it gets released on a smaller label and 20 label heads wont buy it - chances are they would receive it as a promo copy either way. I really can't tell you anything concrete on the bigger labels, but at least this has worked for me in getting some digital releases.

    This is what my 'wait for a couple of weeks' method comes from. You have to know it yourself. Waiting for a while, not listening to the track 6 times a day, will give you a more objective view on the track. When you've just finished a track youre so hyped that you will not see the obvious - it might have serious flaws that you cant even see. Also A/B ing a track is good practice for checking the mixdown and technical aspects. And if you think you have something that is artistically good, you will know. But I guess getting feedback on the web is the second best thing. It's just a 2 edged sword... many people are not honest on the web, saying 'nice one' or 'wicked' or whatever when actually they wouldn't give your track a second listen. This is why you need to posess the skill to evaluate your track properly.

    ---------- Post added at 16:28 ---------- Previous post was at 16:25 ----------

    And I guess playing tracks out is the best meter there is when it comes to quality control.
  7. logikz

    logikz I Am Not The King Staff Member

    Feb 8, 2002
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    sound advise, id agree with most of it cept the last part, fact is that people will dance to anything after a couple of drinks and a pill.
    not that ive given it much thought, but tommy (phuture-t) has been fucking with record labels forever