i like it... it's part of the whole minimal jumpup sound that happened after hazard's platinum shadows ep & pleasure's 2011 stuff, it's not like you'll hear more than 2min of it in a mix
my criteria:
-is it catchy?
-can i remember it or who made it?
-does it have flow & can i nod to it?
-is everything in tune or in harmony?
-nothing should sound out of place
-it should not sound random (like brostep or noob artists)
afterall it's 'dance' music, rhythm should have more importance than melody
so this applies to something as simple as this or as complicated as things like dom-imagination or current value tracks
simple doesnt mean no time was spent, there's a much higher chance of things going wrong or sticking out the simpler you get, so the artist has to make sure it's perfect (here's a minimal house example, microfunk-pecan)