To be fair I haven't watched the video (no sound, at work) but I have read about it and fair game to him. If I can pre-order an album I would buy anyway while simultaneously helping the man make it, I will. Don't know why more don't do it — I remember Gridlok & Prolix's Project Trendkill seemed like a success. A-Sides and Makoto's one didn't seem as successful but also didn't seem so well organised or promoted and it used a weird service if I recall correctly.
What I find a little strange (I didn't see this explained, but again, I haven't watched the video) is why this album is going to be so difficult and costly compared to other ones he's done. He obviously runs the label himself but has released plenty lately with no obvious cost difficulties. He has also released several high quality albums with vocalists, etc in the past. What makes this one more costly or why is he so poor this time around?