Some food for thought !!!

cutlass said:
I also have to say the way Jump-up represents itself feels really dated. The graphic design on the flyers, the faux-90's yardie language used in the copywriting, the general production standard of the beats, the standard of their online presence, and wildly unoriginal flows the MC's use. Its all feels a bit amateur
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lol, first post. this geez will fit in well here
 
cutlass said:
Label nights are one of the most reliable formulas in event promotion all across electronic music, so the real question is why are there so few jump-up labels with the suitable profile and structure to warrant being invited to host a label night ? If I was a local promoter and wanted to throw a jump-up night the franchise choices are awful. Its pretty much just Playaz who can offer genuine reciprocal value for money.

I also have to say the way Jump-up represents itself feels really dated. The graphic design on the flyers, the faux-90's yardie language used in the copywriting, the general production standard of the beats, the standard of their online presence, and wildly unoriginal flows the MC's use. Its all feels a bit amateur

Last point I want to make is about the 'big names' as Eks puts it not wanting to perform at the jump-up raves. The whole Jumpup sound feel like its been reverse engineered from the assumption that there'll be a mini-army of MC's all looking to pack machine-gun flows over as much of the set as possible, so the beat-makers are intentionally crafting soundtracks that enhance that formula. Try and replicate that Multi-MC formula over beats that don't have tons of space for the MC's to occupy and the whole thing falls to pieces. Recast the role of the MC in the rave-scene, and the variety will return - but at the moment there is a lack of trust in MC's and its just too much of a gamble. after all its the DJ, not the MC that mostly cop the blame for a badly received set so I can totally understand why they would avoid taking those bookings. Question is after almost a decade of a very narrow formula, is there really that much of an appetite in the 'rave' scene for other styles of act to get booked anyway ?
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Fair opinion. I don't agree with most of it. The bit about general production standard I agree.




I wish they would make more tracks like this. This is top production at its best. Heard this get dropped a few times at jump up nights and it went down a treat but you wouldn't hear anything like this getting dropped at jump up raves now.
 
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Jump Up always felt like the entry point for most people getting into D&B (if you're of a certain age at least anyway). And for a few years some of it was great (03-07 for me) but it all just started to become a bit samey then steadily got worse. Think there are any anthems in the raft of new school jump up like there would've been about ten years ago? Last tune I liked by a stereotypical 'jump up' producer was Silent E by Konichi.

It homogenised itself too much and didn't grow where the music, or the MC's, got any better
 
Subjekt Music said:
all just started to become a bit samey then steadily got worse.
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Yeah jump-up used to have its own internal subgenres. TC + Heist with the mock-Dillinjah sound / Benny Page + Potential badboy had the millennium-ragga thing going on / Hazard and G-Dub with that kind of bristol-bass revival sound / Clipz + Full Cycle crew doing the super-playful joke melody shit

Seems like now it's strictly about screw face basslines, and I can't help but feel accommodating the role of MC's is largely responsible for encouraging that decision.
 
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